SEO
SEO basics
What SEO means, what a small business can improve, and what Fixfire checks without making magic ranking promises.
Read the guideFixfire field notes
Marketing words, translated.
Your report should not require a decoder ring. These quick guides explain what Fixfire means, why it matters, and the next useful move.
Start anywhere
The useful stuff.
Short enough to read between meetings. Specific enough to change something.
CTA
Calls to action
Learn what a CTA is, what makes one effective, and how to match the next step to the way customers buy.
Read the guideHomepage headline
Homepage headlines
The difference between a headline and value proposition, practical formulas, and a fast way to assess your homepage message.
Read the guideConversion
Conversion basics
A practical explanation of website conversion, common friction, and the highest-impact ways to make it easier to act.
Read the guideSocial proof
Trust signals
How reviews, guarantees, credentials, photos, and contact details build trust without inventing claims or turning your homepage into a trophy cabinet.
Read the guideMeta title
Meta titles & descriptions
A simple guide to page titles and meta descriptions, with editing guidelines and honest expectations about search snippets and rankings.
Read the guideVisual hierarchy
Visual hierarchy
A plain-English guide to visual hierarchy, above-the-fold content, and a practical homepage clarity checklist.
Read the guideMobile usability
Mobile usability
Why mobile usability matters, what to test on a real phone, and how to remove the little frustrations that cost big actions.
Read the guide