The difference
- Headline: the fast, specific promise at the top of the page.
- Value proposition: the full reason to choose you, supported by who it is for, what makes it useful, and proof.
- Subheadline: the short clarification that catches what the headline cannot fit.
Useful formulas
Service + outcome + audience
Fast, no-surprise plumbing for Phoenix homeowners.
Problem + different approach
Bookkeeping for founders who would rather run the business.
Category + reason to believe
Custom cakes with a design preview before you order.
How to assess yours
- Can a first-time visitor tell what you sell in five seconds?
- Does it name a customer outcome instead of only your company name?
- Would a competitor be able to use the exact same line? If yes, make it more specific.
- Does the nearby CTA make sense after reading it?