Method & privacy

Useful heat. Clear boundaries.

Fixfire turns visible website evidence and your stated conversion goal into a practical priority list—not a performance of access to data it cannot see.

What we check

The public evidence.

Visible homepage messaging, calls to action, navigation, trust signals, and conversion friction.
Public HTML signals when available: title tags, meta descriptions, headings, canonical tags, robots directives, links, image alt text, and structured data.
Your stated conversion goal and any optional website context you choose to provide.

What we will not claim

No fake receipts.

We do not invent rankings, traffic, backlinks, reviews, sales, customer counts, or speed metrics.
A Website Roast is a public-page review, not a complete crawl, analytics audit, accessibility certification, security test, or legal review.
If a page cannot be retrieved or a signal is unavailable, the report says so instead of guessing.

Your information

Private by default.

Your website URL, conversion goal, optional context, and email are saved only to connect your Website Roast intake, hosted checkout, and private report. Submitted websites are never used as public examples without permission.

Your report uses a private link. You can request deletion from its report page; after deletion, the report content and collected evidence are removed from the active record.

The flow

1. Add your URL. Tell us what a visitor should do next, plus optional website context.
2. See the preview. Fixfire checks the public homepage for a small, evidence-led preview.
3. Unlock the plan. Secure hosted checkout starts the detailed private Website Roast tied to that intake.

Roast My Website — $9