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Headline and offer clarity
Can someone understand the job, audience, or outcome without translating a slogan?
Website Audit Tool
WEBSITE AUDIT TOOL. FIND THE LEAK BEFORE IT BECOMES A LIFESTYLE.
Get a free preliminary read on the public-page signals that shape clarity, trust, and the next click. Then decide whether the private $9 Website Roast deserves a closer look.
Evidence-led feedback from the public page you submit. No subscription.
Look for the decision
A website audit should find a decision problem.
A good audit does not grade your taste. It asks whether a visitor can quickly answer: What is this? Is it for me? Why should I trust it? What do I do now? If the page makes those answers feel like an escape room, that is worth fixing.
A first-time visitor does not arrive with your context. They see the headline, visible proof, navigation, and next step in whatever order the page gives them. That order is the part worth inspecting before you make the logo three pixels larger and call it strategy.
Visible evidence
What Fixfire can review from a public page.
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Navigation and competing calls to action
Are there too many equally loud routes, or one clear way forward?
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Visible trust signals and proof
Are reviews, contact details, credentials, policies, or concrete evidence easy to locate?
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Visual hierarchy and first-impression friction
Does the page lead the eye toward the offer and action instead of making everything compete?
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Title, description, and on-page SEO basics
SEO means search engine optimization: visible details that help search engines understand what the page is about.
This is public-page feedback, not analytics access or a promise about your conversion rate. For the terms behind the check, browse the plain-English Fixfire guides.
A useful distinction
The difference between a website audit and a website conversion audit.
A broad website audit asks whether the public page makes sense. A conversion-focused read zooms in on the moments where a visitor may hesitate: unclear value, weak proof, too many paths, or a next step that disappears into the décor. Fixfire can flag visible friction. It does not pretend to know your private traffic, revenue, or funnel data.
Choose the depth
Free preliminary score vs. private Website Roast.
Free Website Score
A first useful read.
- Preliminary score
- One visible strength
- One key issue
- Public homepage only
Private Website Roast — $9
The deeper repair list.
- Private detailed report
- Evidence-led observations and fixes
- Prioritized next moves
- Transparent one-time $9 payment
Start earlier
What to fix first when a homepage feels off.
Start with the sentence that explains what you do, then the proof that makes it believable, then the single action you want a ready customer to take. Do not redesign the whole house because one front door sign is doing interpretive dance.
If this is a campaign or offer page rather than a broader homepage, check a landing page specifically. You can also get a free preliminary Website Score before deciding whether to unlock the detailed private version.
Good questions
Before you hand over the homepage.
- What is an online website audit tool?
- It is a tool that reviews available website signals. Fixfire starts with the public homepage you provide and looks for visible issues in clarity, trust, calls to action, and page friction.
- Can Fixfire perform a website conversion audit?
- Fixfire can flag conversion friction visible on a public page, such as unclear messaging or competing actions. It does not claim to analyze private analytics, traffic quality, or revenue data it cannot access.
- What is included in the free website audit?
- The free Website Score includes a preliminary score, one visible strength, and one key issue.
- What makes the paid Website Roast different?
- For a one-time $9 payment, the private Website Roast gives a deeper evidence-led critique and an actionable, prioritized fix list based on the public-page information available.
- Does Fixfire review every page on my website?
- The free score starts with the public homepage submitted. Any unavailable content should be identified as unavailable rather than treated as reviewed.
- How is the detailed Website Roast priced?
- The detailed Website Roast is a transparent one-time $9 purchase after the free preliminary score.
Audit the public evidence
Find the first visible leak.
Run the free preliminary Website Score first. If you want the detailed private repair list, unlock the $9 Website Roast.
Start My Free Website Audit